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Localized Video Ads Critical in Increasing Brand Trust and Consumer Purchase...
Local video ads drive action: 53% of viewers are four times more likely to make a purchase following a local ad, compared to 13% of national-only ads Locality, the preeminent local video advertising...
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Metricool Releases 2024 TikTok Benchmark Study: Videos Versus Images and...
The study analyzes TikTok’s content formats over the past year, unveiling performance metrics across professional and personal accounts to help marketers create and execute data-driven social...
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AI to Reshape Creative and Measurement, and the Publisher-Advertiser...
The already blisteringly fast pace of AI innovation is accelerating. While “predictive” AI has long quietly underpinned much of our recent advertising and media technology, it often was unglamorous and...
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MarTech Interview with Luciano Escudero, VP of Media Engineering at Globant
Tweet As marketers and advertisers boost their campaigns with more video content today; there are several storage and archiving pointers for them to keep in mind to safeguard their video content;...
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SundaySky Welcomes Industry Leaders in Customer Experience and Brand Media,...
SundaySky further expands leadership team and advisory board with industry experts in B2B SaaS, customer experience, and lifestyle brand sectors, continuing to drive platform adoption in new markets...
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Lucihub Unveils Creative Copilot AI Platform and Voice-Over Studio to...
Lucihub, the award-winning AI-powered video production platform, is disrupting digital storytelling with new advancements that seamlessly integrate pre-production and production into one streamlined...
View ArticleToday’s Streaming Technology Ecosystem and How It Works
The streaming technology ecosystem is transforming the way we consume media, making content accessible at our fingertips anytime, anywhere. This revolution is driven by advancements in internet speed,...
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MarTech Series’s Marketing Technology Highlights of The Week: Globant,...
Read more about Stirista’s new API marketing suite to Optimizely’s new AI agents in this martech weekly highlight by MarTech Series: _________ Marketing and Marketing Tech Quote-of-the-Week! Now,...
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ImageKit Unveils Advanced Video API to Simplify Video Post-Production and...
ImageKit’s URL-based Video API offers real-time transformations and optimizations, ensuring buffer-free video streaming that’s optimized for all devices and platforms. ImageKit, a global leader in...
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Perion Unveils Anyplace TV, Expanding Video & CTV Advertising Solutions...
New solution unifies DOOH and video advertising environments, helping brands expand reach and diversify screen inventory Perion Network Ltd. , a technology leader in connecting advertisers to...
View ArticlePreem leads with groundbreaking press release-to-video automation technology
Imagine receiving high-quality, on-brand videos made from your content straight to your inbox, ready to publish instantly. This level of automation is made possible with Storykit’s new video feature,...
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MarTech Series’s Marketing Technology Highlights of The Week Featuring:...
What’s wrong with modern advertising and adtech? And can AI step in to solve core issues? Find out in this week’s martech highlights: _________ Marketing and Marketing Tech Quote-of-the-Week! When...
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Neat Appoints Tormod Ree as Chief Product & Engineering Officer
High-Growth Video Technology Pioneer Doubles Down on Norwegian Engineering Heritage with New Leader and Expanded Oslo Workforce and Offices Neat, the pioneering video technology company, announced the...
View ArticleWILBY.Ai Unveils Creative1.Ai: Revolutionizing Video Creation with AI Technology
“Unleash the Power of Global Storytelling” WILBY.Ai Unveils Creative1.Ai: Revolutionizing Video Creation with AI Technology Creative1.Ai ” added Wilby. “We’re excited to see how creators and businesses...
View ArticleIn the TikTokization era of Advertising, the ‘Perfect Ad’ doesn’t exist....
Social media isn’t just a platform for connection anymore. It’s a primary way to explore, search, and even make purchasing decisions. The digital landscape is shifting faster than ever, with users...
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Veritonic Empowers Creators and Brands to Optimize Video Podcast Strategies...
Veritonic, the industry’s comprehensive audio research and analytics platform, announced enhanced capabilities to analyze and optimize the audio performance of video podcasts. As platforms like...
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Vimeo Appoints Ryan Weeks as Chief Information Security Officer
Vimeo , the world’s most innovative video experience platform for creators and enterprises, announced the appointment of Ryan Weeks as Chief Information Security Officer (CISO), effective immediately....
View ArticleKaltura Launches AI-Powered ‘Work Genie’ Delivering Hyper-Personalized...
Work Genie transforms customer onboarding, adoption, and retention while driving employee enablement, development, and reskilling. Early beta registrants include Fortune 100 and 500 companies across...
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Generative AI Startup Twelve Labs Works with AWS to Make Videos as Searchable...
Leading startup makes ‘needle-in-a-haystack’ video searches possible using natural language, turning the world’s largest unsearchable data source—video—into a trove of accessible information...
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Twelve Labs Launches Marengo 2.7, Introducing New Multi-Vector Approach to...
Latest innovation yields greater than 15% improvement over previous foundation model Twelve Labs, the video understanding company, announced Marengo 2.7, a new state-of-the-art multimodal embedding...
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