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Channel: Video Marketing & Advertising | MarTech Series
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Brightcove Announces New and Expanded AI Suite Pilots

Announcing new AI-Text-to-Video pilot and expansion of AI-Metadata Optimizer pilot to include automated thumbnail creation and auto-chaptering The customer-focused approach has reached its AI pilot...

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Research: As Gen Z Pulls Back From Social Media, TV, Streaming & Cinema Are...

—Plus: 58% Of Gen Z Prefer Free Ad-Supported Content Over Paid Ad-Free Content— The Video Advertising Bureau (VAB) released Disconnect to Reconnect: How Real-Life Shared Experiences Are the Antidote...

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Resemble AI Expands Deepfake Detection to Include Images, Videos and Facial...

Today Resemble AI, a leader in generative voice artificial intelligence, announced the expansion of its industry-leading deepfake detection platform to support image and video. The new Resemble Detect...

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Tavus Adds Top Talent as it Humanizes AI and Enables New Video Interactions

Effie Goenawan named Head of Product and Julia Szatar appointed Head of Marketing Tavus, a leading generative AI video research company, announced the expansion of its executive team. Effie Goenawan,...

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What is Retail Media; Defining The Latest Retail Media Trends

Retail media represents a burgeoning avenue in the marketing landscape, where retailers leverage their digital platforms to offer advertising space to brands. This symbiotic relationship enables brands...

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SeenThis appoints Two Agency Partners in Australia to Propel Growth

Adaptive streaming technology company, SeenThis, bolsters ANZ business as it expands advertising sales team Leading adaptive streaming technology company, SeenThis,  announced the appointment of two...

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Comcast Technology Solutions Debuts Next-Gen Cloud TV Platform for...

Enables media and entertainment companies to centralize live linear TV, FAST Channel, SVOD, AVOD, and TVOD video management, delivery, playout, and monetization into blended experiences for viewers...

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Hoot Interactive Launches HootVid, a Dynamic Video Creation Platform

Easy-to-use, low-cost platform enables quick, customizable video editing; available for free trial Hoot Interactive, a cutting-edge digital advertising technology provider, has introduced HootVid—a...

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The Learning Curve: How Instructional Videos Drive Marketing Results

In today’s fast-paced, information-rich world, people are naturally curious and eager to learn. This desire for knowledge drives them to seek out content that educates and informs, which has...

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Holiday Returns Should Be a Goldmine for Brands

The National Retail Federation (NRF) projects winter holiday spending to increase by 2.5% to 3.5% over 2023, reaching between $979.5 billion and $989 billion, compared to $955.6 billion last year. With...

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Thumzup Finalizing Video Capabilities to Enable Integration with Instagram Reels

Thumzup Media Corporation (“Thumzup” or the “Company”), a leading provider of innovative social media branding and marketing solutions which allow businesses and brands to pay customers and fans cash...

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Creating a Native Advertising Strategy – How B2B Advertisers Capitalize on...

B2B native advertising seamlessly integrates promotional content into the natural flow of a platform, making it appear less intrusive and more engaging. This type of advertising matches the form and...

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Brightcove Sets a New Standard for Video Marketing Measurement With the...

New capabilities round out Brightcove’s comprehensive Audience Insights solution, helping marketers better understand the results of their video investment and its impact on their engagement strategy...

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MarTech Series’s Marketing Technology Highlights of The Week: Featuring NICE,...

Here’s the latest in martech, from WPForms’ new form builder to the benefits and tradeoffs of AI in martech and marketing: _________ Marketing and Marketing Tech Quote-of-the-Week! An interesting new...

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Thumzup Launches Video Capabilities and Integration with Instagram Reels

Thumzup revolutionizes influencer marketing, enabling individuals to monetize their video posts on Instagram Reels by partnering with participating advertisers. Thumzup Media Corporation (“Thumzup” or...

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MarTech Interview with Keith Kazerman, President of Streaming @ Locality

Tweet Keith Kazerman, President of Streaming at Locality discusses the latest technologies impacting programmatic advertising and how this will influence ad buying behaviors in this chat with MarTech...

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Coactive AI Signs Strategic Collaboration Agreement with AWS to Deliver Image...

Coactive and AWS collaborate to deliver generative artificial intelligence (AI) solutions that will unlock visual content for joint customers
 Coactive AI, a Multimodal Application Platform (MAP) that...

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Invideo Launches their Generative AI Solution for Seamless Full-Length Video...

Invideo’s latest version enables users to create full-length videos using generative AI. Invideo, the AI video creation platform with 100M+ videos created to date, announced its newest release – V3 –...

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Iveda Unveils the Magic of IvedaAI™: An Industry First in Human-Like,...

Iveda® announces the future of video analytics technology with IvedaAI, delivering an intuitive, human-like AI experience that is nothing short of magic. Building on over two decades of innovation in...

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Segmind Introduces Genmo’s Mochi-1 for Next-Level Video Generation

Segmind is thrilled to announce that Genmo’s Mochi-1, a revolutionary open-source text-to-video model, is now available on its platform via Serverless API. This integration opens up unprecedented...

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