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Channel: Video Marketing & Advertising | MarTech Series
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Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual...

Partnership Integrates IRIS_ID & Data Marketplace into Innovid’s Measurement Platform to Deliver Smarter, Privacy-First Campaigns for Advertisers Innovid, an independent software platform for the...

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Cineverse Unveils Matchpoint Reel Visuals AI, a New Product that Empowers...

Publishers with Large Film & TV Libraries – and Tech Companies Looking to License Video Content to Train AI Models – can Engage Cineverse to Secure & Monetize AI Content Rights Cineverse , an...

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Brightcove Drives Global Customer Growth and Value Through Strategic...

Brightcove is helping customers build and deploy comprehensive martech stacks for advanced video management through seamless partner integrations Brightcove , the world’s most trusted streaming...

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AI Powered MarTech’s Role in Automated Brand Storytelling

Brand storytelling has emerged as a key component of effective marketing in today’s ever-changing digital environment, fostering closer, more meaningful relationships between companies and their target...

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Appy Pie’s No-Code AI Design Platform Simplifies Holiday Creations for...

Appy Pie Design, a leading No-code AI Design Platform, offers businesses and individuals an easy way to create Christmas posters and avatars for this upcoming holiday season. With its enhanced suite...

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MarTech Series’s Marketing Technology Highlights of The Week Featuring –...

Catch the latest around GenAI in martech while browsing tips on loyalty marketing in this week’s martech highlight: _________ Marketing and Marketing Tech Quote-of-the-Week! When using AI from a data...

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Top Digital Advertising Trends for 2025

The overall digital advertising landscape is changing at breakneck speed, fueled by top ad platforms like Amazon, Facebook/Meta, Google, and TikTok. There is no doubt that the sector is becoming more...

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Brands Are Hooked on Gamification: How Can You Jump in on the Opportunity

With the launch of its free games arcade, ‘Playables’, YouTube becomes the latest brand to tap into the marketing power of gaming. At launch, the Playables arcade featured over 75 games, including...

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MarTech Series’s Marketing Technology Highlights of The Week Featuring – SAS,...

It’s been an exciting year in martech! Catch up with the latest in martech from 2024’s last weekly highlight, while you prep for a year of evolution in martech in 2025! _________ Marketing and...

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Rembrand Announces $23 Million Series A Financing Round Led by super{set},...

Funding represents support for the growth of In-Scene Media and Virtual Product Placement across more content types (including professional CTV content) and more access methods (including SaaS...

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