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Agora Launches Advanced Video Technology to Enhance Live Stream Quality
Agora’s Adaptive Video Optimization (AVO) technology dynamically optimizes performance at every step, from capture to playback, to deliver exceptional live video quality. Agora, Inc. (NASDAQ: API), a...
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Why In-Person Marketing Stunts are More Important and Impactful Than Ever;...
Users are beset by digital clutter. Internet ads, search engine ads, social media ads and TV ads are everywhere and inescapable. Even subscription entertainment services now force ads upon paying...
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Tiger Pistol’s New Playbook Unlocks the Power of Vertical Video Advertising
Empowering Marketers with Strategies for Impactful Engagement, “The Ultimate Guide to Vertical Video Advertising” is a Comprehensive Guide to Building Best-Practice Creative, Choosing the Right Social...
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SAAS Local Announces Launch of New Website Video Engagement Tool with AI Chat...
Increasing engagement with website visitors and helping to improve conversions by utilising video and AI SAAS Local, a leading provider of Local Business growth solutions, is excited to announce the...
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IAS’s Annual Media Quality Report Finds Overall Global Brand Risk Remains...
Marketers Focused on Navigating Threats from the Rise in AI-Generated Deepfakes and Misinformation Integral Ad Science, a leading global media measurement and optimization platform, released its highly...
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Revolutionary Function of Streaming Technologies in Contemporary Brand Promotion
In the dynamic realm of brand marketing and promotion, the advent of streaming technology has brought about a fundamental change in the way businesses interact with their target audience. With the...
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Research: Gen Z More Impacted and Influenced by TV and Streaming Than by...
Compared to social media, TV and streaming content has a greater impact on Gen Z viewers’ emotions, engagement and actions. That is the chief takeaway of a new report, Laugh, Cry, Share, Buy: How TV...
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Winning Video Marketing Ideas and Trends to Grow your Brand in 2024
Over the last ten years, video marketing has emerged as a distinct marketing channel within the marketing industry and is now an essential part of advertising and marketing campaigns. Another important...
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Nova Chain: Enhancing Video Streaming with Blockchain and AI
Nova Chain is revolutionizing the digital content landscape by integrating blockchain technology and AI-driven algorithms to enhance video streaming platforms. The platform empowers creators with tools...
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Former Magnite and SpringServe Leaders Launch PilotDesk to Automate...
No-Code, AI-Powered Platform Streamlines Repetitive Tasks in Ad Operations and Account Management, Secures over $3M from Syndicate of Investors Led by Ardent Venture Partners, including SpotX...
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Metrics and Tools To Use To Measure the Return on Investment of Video...
Video marketing’s popularity is increasing rapidly, making it a key player in the digital outreach segment. It has become the go-to medium for capturing attention and sparking engagement, thanks to its...
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MarTech Interview with Adam Brotman, Co-Founder and Co-Ceo @ Forum3
Tweet Adam Brotman, Co-Founder and Co-Ceo at Forum3 highlights more on the benefits of Forum3’s new AI marketing expert ”Spok” and why marketers today should have better training processes to...
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Storykit simplifies video production with new, innovative UX
Storykit is once again revolutionising video creation. With the release of their new workflow and UX, Storykit is completely erasing the thresholds for video creation. “Now, you can go from text to...
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Zoom and Mitel announce strategic partnership to deliver differentiated...
Mitel selects Zoom to jointly develop an exclusive hybrid offering with bi-directional capabilities between Zoom Workplace and Mitel communications platforms; enables Mitel customers with a path to...
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SeenThis launches in Japan
SeenThis introduces more sustainable video advertising to the Japanese market, while increasing campaign performance Streaming technology company SeenThis today announces its arrival in Japan with the...
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Locality Launches Reach+: Convergence Across Broadcast and Streaming...
Delivering unmatched reach and cross-screen measurement for local video campaigns, Reach+, is designed to capture audiences across broadcast and streaming platforms Locality, the preeminent local...
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MarTech Series’s Marketing Technology Highlights of The Week: Featuring...
From Yahoo’s latest partnership with Zeta Global, to Adobe’s latest creative innovations, catch the most recent updates from the world of martech in this week’s MarTechSeries Highlight: ___________...
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Vecima Adds New Feature Set to Terrace IQ™ for Smarter, Safer Video Streaming...
Vecima Networks Inc. announced that its Terrace IQ commercial video gateway now supports Dynamic Adaptive Streaming over HTTP (DASH) input with Google’s® Widevine® digital rights management (DRM)...
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Creating a Robust Native Advertising Strategy – How B2B Advertisers...
B2B native advertising seamlessly integrates promotional content or brand content into the natural flow of a media outlet or publication, making it appear less intrusive and much more engaging. This...
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Adobe Podcast Taps Wistia As B2B SaaS Software Partner to Launch its...
Partnership brings professional-quality audio to Wistia customers Wistia, a leading video marketing platform for businesses, announced a partnership with Adobe Podcast to integrate its award winning,...
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